Wednesday, March 14, 2012

Hub business boosters launch minority purchasing initiative

Since the year 2000 Census revealed that Boston's population is now more than 50 percent people of color, civic leaders have increasingly cited the city's diversity as one of its assets.

Yet the multi-hued throngs seen on Boston streets fade to white inside the boardrooms and corner offices of the city's corporations where people of color are few and far between.

An initiative unveiled last week is aiming to change that by helping minority-owned businesses to grow their businesses and claim a larger share of the business in the city. Called the Initiative for a New Economy, the program was funded with a $1.3 million grant from Blue Cross Blue Shield of Massachusetts and …

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